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Dan Sullivan

The world’s authority on entrepreneurship in action, Dan has spent five decades helping ambitious entrepreneurs thrive in both their professional and personal lives.

Headshot of Strategic Coach Co-Founder, Dan Sullivan

As co-founder and president of Strategic Coach®, Dan’s life’s work is dedicated to freeing entrepreneurs and their teams to grow in a world of rapid change and unpredictability. Alongside co-founder Babs Smith, his partner in business and in life, Dan and his talented team help visionary entrepreneurs achieve 10x growth and lasting impact.

As the author of bestsellers 10x Is Easier Than 2xWho Not How, and The Gap and the Gain, along with more than 50 other publications, he provides the framework and community to attain the four results that define a successful life: Freedom of Time, Money, Relationships, and Purpose.

Dan and Babs reside in Toronto.

Entrepreneurship

50+ years as a highly-regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.

50+ publications, including Who Not HowThe Gap And The Gain, and 10x Is Easier Than 2x.

1,000+ podcast episodes and 10 podcast series.

25,000+ entrepreneurs empowered to transform their lives by implementing Dan’s concepts and ideas, as taught through The Strategic Coach® Program.

Published Resources & Thought Leadership

Book: 10x Is Easier Than 2x

Book: The Gap And The Gain

Book: Who Not How

Book: The Greater Game

Podcast: Multiplier Mindset

Podcast: Inside Strategic Coach

Documentary: Game Changer: The Dan Sullivan Story

Headshot of Strategic Coach Co-Founder, Dan Sullivan

Founded Strategic Coach in 1989

“Our eyes only see and our ears only hear what our brain is looking for.”

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Ideation, Maximizer, Self-Assurance, Context, Activator
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Fun Facts

  • First Job
    Worked for the FBI in Washington
  • Family
    Babs Smith — wife and business partner
  • Favorite Travel Destination
    London, UK
  • Favorite Podcast
    The Peter Zeihan Podcast Series
  • Favorite Movie
    "Casablanca"
  • Favorite Free Day™ Activity
    Reading murder mysteries and political articles
Headshot of Dan Sullivan, President and Co-Founder of Strategic Coach

What Members Have To Say About Dan

  • “Dan has given me permission to be an entrepreneur in my own way. His wisdom helped me feel comfortable in my role, focusing on impact without daily involvement. My Unique Ability is combining ideas, inspiring others, and building a team to bring it to life.”
    Small portrait of the person giving the testimonial, in a circular frame.
    - Jay Jacobs, Co-Founder, Paperless Parts
  • “Dan brings novelty and variety—I’m never bored. His workshops are a roller coaster of ideas, leaving me with dreams, insights, and motivation. Dan is one of my top influences and has helped me impact many others. I’m grateful for his thinking, tools, and transformative mindsets.”
    Small portrait of the person giving the testimonial, in a circular frame.
    - Kary Oberbruner, CEO, Igniting Souls and Instant IP
  • “Dan is one of the most innovative thinkers today, with deep insight into the mind of entrepreneurs and our unique challenges. His humor and quick wit make his coaching memorable. Dan pushes me to be honest and consistently challenges me to become a better version of myself.”
    Small portrait of the person giving the testimonial, in a circular frame.
    - Mark Young, CEO, Jekyll + Hyde Labs